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Eric Monday Foundation

fiwebsitedev on October 2, 2024

Eric Monday Foundation fosters opportunities for young wrestlers who strive to develop their minds, bodies, and spirits while raising up fellow participants. The foundation is organized to serve youth and high school wrestlers and advocates and provide resources for driving mental health awareness and breaking down stigmas. Eric Monday was a young wrestler from Northern Virginia who was 21 years old when he passed away in 2009. During his remarkable short life, wrestling played an integral role in his personal development and achievement.

As an early supporter of the foundation, Focused Image developed its corporate identity, website, fund-raising campaigns, and promotional events.

Our CEO, Toby Eckhardt, is a member of the Eric Monday Foundation Board of Directors.

American Tinitus Association

fiwebsitedev on October 2, 2024

The core purpose of the American Tinnitus Association is to promote relief for, prevent, and find cures for tinnitus, evidenced by its core values of compassion, credibility, and responsibility.

VTG

fiwebsitedev on October 2, 2024

VTG delivers modernization and digital transformation solutions that expand America’s competitive advantage in the modern battlespace. Tracing its earliest roots to 1866, VTG has built a 150-year legacy of combining innovative technologies, deep domain knowledge, and advanced engineering and technical expertise with the agility needed to meet its national security customers’ most challenging and dynamic mission requirements.

VTG website design shown across desktop, tablet, and mobile devices VTG Mission-Matched Expertise website design mockup VTG Talent and Technology website design mockup VTG Transformation in the Air website design mockup VTG Transformation at Sea website design mockup featuring an aircraft carrier VTG Mission-Matched Expertise website design mockup VTG brand guidelines cover with earth and light imagery VTG Transformation on Land marketing collateral featuring a cybersecurity operations center VTG Transformation in the Air marketing collateral featuring a helicopter near the Washington Monument VTG Transformation at Sea marketing collateral featuring an aircraft carrier at sea

Tyto Athene

fiwebsitedev on October 2, 2024

Tyto Athene, a fully integrated technology solutions provider, delivers mission-critical expertise across Cybersecurity, Network Modernization, IT Infrastructure, and Secure Communications. Following strategic acquisitions and an expanded portfolio of capabilities, Tyto needed to bring these organizations under one umbrella brand, and Focused Image applied our proprietary BrandNew™ methodology to uncover the organization’s brand essence.

Focused Image worked with the Tyto team to spearhead its rebranding and repositioning initiatives. This effort included developing a dynamic new website, a cohesive visual identity, and modernized messaging that represents Tyto’s unified and mission-driven approach. Focused Image continues to support Tyto’s advertising outreach campaigns focused on growth and customer acquisition.

Website

Video Production

Print Design

Programmatic Advertising

RealmOne

fiwebsitedev on October 2, 2024

RealmOne is a trusted partner in advancing national security, specializing in defense, cyberspace, and mission-critical operations. They provide cutting-edge solutions in areas such as cybersecurity, data science, software development, intelligence, and research and development.

RealmOne brought the Focused Image team in to support the launch of their new brand with an integrated Digital Marketing campaign featuring Social, Search, and Programmatic channels. The campaign generated over 3 million impressions and 20,000 website visits with target audiences in the Washington DC – Baltimore area. The campaign helped quickly deliver messaging to refined target audiences, helping to create cost-efficiencies in their outreach.

Raytheon

fiwebsitedev on October 2, 2024

Raytheon Company is a technology and innovation leader specializing in defense, homeland security, and other government markets around the world. With a history of innovation, Raytheon provides state-of-the-art electronics; mission systems integration; and other capabilities in the areas of sensing, effects, and command, control, communication, and intelligence systems as well as a broad range of mission support services.

Focused Image has supported Raytheon with marketing in the areas of intelligence, surveillance, and reconnaissance (ISR) and unmanned aerial systems (UAS) through advertising, digital media, and videos.

Raytheon National Defense print ad with surveillance and aircraft imagery Raytheon Space Superiority campaign ad with intelligence and disaster response visuals Raytheon Actionable Intelligence print ad with data and intelligence message

Parsons

fiwebsitedev on October 2, 2024

Parsons is a global leader in delivering advanced technology, engineering, and infrastructure solutions, serving a wide range of clients that include the Department of Defense, intelligence agencies, and government organizations worldwide. Focused on addressing critical national security and infrastructure challenges, Parsons specializes in areas such as cybersecurity, missile defense, C5ISR systems, space operations, transportation systems, environmental services, and urban development.

Focused Image is the marketing Agency of Record for Parsons and has partnered with the team across a variety of marketing objectives since their IPO in 2019. The Focused Image team provides strategy consulting and research along with the development and execution of integrated media campaigns ranging from omni-channel digital campaigns and strategic OOH buys to Super Bowl and Olympics TV commercials.

Our collaborative campaigns have delivered hundreds of millions of impressions with target audiences in strategic markets across the country, supporting the growth of their awareness and digital presence. Parsons’ stock price has gone from $31 to a high of $112 during this time.

NVE

fiwebsitedev on October 2, 2024

NVE, a global leader in facility lifecycle management, delivers mission-critical solutions to U.S. government agencies. From base operations to construction security monitoring, NVE supports organizations such as the Department of State, DoD, and FDA, across six continents, ensuring the safety and performance of critical facilities.

Focused Image partnered with NVE to refine their brand in preparation for growth in base operations support. Using our BrandNew methodology, we aligned internal vision with external messaging to emphasize NVE’s scale, operational expertise, and employee commitment.

We designed, developed, and created a new website and marketing materials, and launched an integrated digital campaign to position the company as a trusted partner for secure government facility support.

Novetta

fiwebsitedev on October 2, 2024

Novetta Solutions has over two decades of experience solving problems of national significance through advanced analytics for government and commercial enterprises worldwide. Novetta’s Cyber Analytics, Identity Analytics and Social Analytics capabilities enable customers to find clarity from the complexity of ‘big data’ at the scale and speed needed to drive enterprise and mission success.

Focused Image supported Novetta with strategic consulting, the development of brand statement and tagline, “From Complexity to Clarity”, as well as website development.

Integral Federal

fiwebsitedev on October 2, 2024

Integral Federal, formerly Integral Consulting Services, reached an inflection point in 2021. After years of sustained business growth their brand no longer reflected the company’s breadth of experience, capabilities, or government expertise. Focused Image applied our proprietary BrandNew™  methodology to uncover Integral’s brand essence, what value it brings to the marketplace, and ultimately what made the company unique.

Focused Image then launched the new Integral Federal brand, coining the tagline “Expertise in Action”, communicating Integral’s delivery of innovative, mission-focused solutions. The brand launch was supported by a new corporate website and a suite of marketing materials to clearly communicate the company’s updated messaging and establish consistency in its visual presentation.