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Eric Monday Foundation

fiwebsitedev on October 2, 2024

Challenge

The Eric Monday Foundation (EMF) was founded to support youth, originally focused on wrestling, by promoting mental health awareness and breaking down stigma around it. As the organization grew, it needed an updated identity and clearer messaging to reflect an expanded mission: supporting any adolescent or young adult involved in competitive activities, from athletics to programs like chess team and band, where similar pressures and mental health challenges exist.

Solution

Focused Image helped EMF redefine and broaden its identity to reach this wider audience, with a focus on the adults who influence these kids most, coaches, directors, and program leaders. We supported communications around EMF’s training efforts, including its online training designed to help these leaders better recognize and discuss mental health issues with the youth they guide. We also partnered with EMF on fundraising initiatives, including promotion for Melee ’til Midnight, a signature wrestling tournament event.

Outcome

EMF emerged with a clearer, more inclusive identity and a stronger platform for outreach, better positioning the foundation to engage coaches and directors across a wide range of competitive activities. Fundraising efforts were reinforced through high-visibility events like Melee ’til Midnight, which has drawn 500 wrestling families from 18 states, helping expand EMF’s reach and support for youth mental health.

American Tinitus Association

fiwebsitedev on October 2, 2024

Challenge

The American Tinnitus Association (ATA) exists to promote relief for, prevent, and help find cures for tinnitus, an often-misunderstood condition with debilitating effects. ATA needed an integrated approach to increase awareness of tinnitus and its real impact, while also motivating audiences to support the mission through donations.

Solution

Focused Image developed and executed a series of integrated social media campaigns designed to educate, engage, and convert. We built a custom campaign landing page and delivered end-to-end support, including media strategy, creative development, implementation, and ongoing performance reporting and optimization to improve results over time.

Outcome

ATA gained a stronger digital campaign foundation that clarified the seriousness of tinnitus, expanded visibility for the organization’s mission, and created a more direct path for supporters to take action and donate. The awareness campaign CPM was $7.26, with a frequency (monthly) of 3.9, a CTR of 0.9% and an engagement rate (reactions/comments/shares) of 1.7%. The fundraising campaign had a CTR of 1.2%, Landing Page View rate (LPV ÷ clicks) of 74%; Conversion was1.4%.

VTG

fiwebsitedev on October 2, 2024

Challenge

VTG needed to position the company as offering modernization and digital transformation solutions that expand America’s competitive advantage in the modern battlespace.

Solution

Through our BrandNew™ methodology we positioned VTG as possessing innovative technologies, deep domain knowledge, and advanced engineering and technical expertise with the agility needed to meet its national security customers’ most challenging and dynamic mission requirements.

Outcome

The new brand included a website, logo, visual identity, marketing materials, and digital marketing. Focused Image continues to support VTG and has been their Agency of Record for the past 8 years.

Tyto Athene

fiwebsitedev on October 2, 2024

Challenge

Tyto Athene had made a series of strategic acquisitions and needed to bring these organizations under one umbrella brand.

Solution

Focused Image applied our proprietary BrandNew™ methodology to uncover the organization’s brand essence and spearheaded the rebranding and repositioning of the company. The campaign Data to Dominance summarized the new brand positioning.

Outcome

The new brand included a dynamic new website, a cohesive visual identity, and modernized messaging that represents Tyto’s unified and mission-driven approach. Focused Image continues to support Tyto’s digital and out-of-home advertising outreach campaigns focused on growth and customer acquisition.

Website

Video Production

Print Design

Programmatic Advertising

RealmOne

fiwebsitedev on October 2, 2024

Challenge

RealmOne, a national security solutions provider specializing in defense, cyberspace, and mission-critical operations planned to launch their new brand in the marketplace.

Solution

Focused Image created an integrated Digital Marketing strategy including segmenting and targeting, creative development, and metrics and measurements.

Outcome

The campaign featured social, search, and programmatic channels generated over 3 million impressions and 20,000 website visits with target audiences in the Washington DC – Baltimore area. The campaign helped quickly deliver messaging to refined target audiences, helping to create cost-efficiencies in their outreach.

Raytheon

fiwebsitedev on October 2, 2024

Challenge

To communicate the unique offerings in the areas of intelligence, surveillance, and reconnaissance (ISR) and unmanned aerial systems (UAS).

Solution

Demonstrate Raytheon’s innovation in mission systems integration and other capabilities in the areas of sensing, effects, and command, control, communication, and intelligence systems.

Outcome

Focused Image leveraged data and intelligence to create a campaign to establish how the two areas lead to enhanced situational awareness, improved decision making, and better mission outcomes.

Parsons

fiwebsitedev on October 2, 2024

Challenge

The Parsons business needed to focus on critical national security and infrastructure challenges facing the federal government.

Solution

The Focused Image team provided strategy, consulting, and research development to execute the integrated media campaigns. Ranging from omni-channel digital to strategic out-of-home targeting the Department of Defense, intelligence agencies, and government organizations worldwide.

Outcome

The campaigns have delivered hundreds of millions of impressions with target audiences in strategic markets across the country, supporting their growth and digital presence. Focused Image is the marketing Agency of Record for Parsons and has partnered with the team across a variety of marketing objectives since 2019.

NVE

fiwebsitedev on October 2, 2024

Challenge

NVE, a global leader in facility lifecycle management, delivers mission-critical services to U.S. government agencies across six continents. As the company prepared for growth in base operations support, NVE needed a refined brand and clearer messaging that could communicate its scale, operational expertise, and commitment to safeguarding critical facilities for organizations such as the Department of State, DoD, and FDA.

Solution

Focused Image partnered with NVE to refine its brand using our BrandNew methodology, aligning internal vision with external positioning and messaging. We then translated that strategy into a cohesive set of touchpoints, including a new website and updated marketing materials. To support go-to-market goals, we also launched an integrated digital campaign designed to position NVE as a trusted, secure partner for government facility support.

Outcome

NVE entered its next growth phase with a clearer, more differentiated brand presence and a modern digital platform to support business development. The updated messaging and integrated campaign strengthened how NVE communicates its capabilities and reliability to government stakeholders and decision-makers worldwide.

Novetta

fiwebsitedev on October 2, 2024

Challenge

Novetta needed to better communicate how they solved problems of national significance through advanced analytics for government and commercial enterprises worldwide.

Solution

Focused Image clarified the Cyber Analytics, Identity Analytics and Social Analytics capabilities that enable customers to find clarity from the complexity of ‘big data’ at the scale and speed needed to drive enterprise and mission success.

Outcome

Focused Image supported Novetta with strategic consulting, the development of brand statement and tagline, “From Complexity to Clarity”, as well as website development.

Integral Federal

fiwebsitedev on October 2, 2024

Challenge

After years of sustained business growth their brand no longer reflected the company’s breadth of experience, capabilities, or government expertise.

Solution

Focused Image applied our proprietary BrandNew™ methodology to uncover Integral’s brand essence, what value it brings to the marketplace, and ultimately what made the company unique.

Outcome

Focused Image launched the new Integral Federal brand, coining the tagline Expertise in Action. Conveying Integral’s delivery of innovative, mission-focused solutions, the brand launch was supported by a new corporate website and a suite of marketing materials to clearly communicate the company’s updated messaging and a digital outreach program.