Challenge To communicate the unique offerings in the areas of intelligence, surveillance, and reconnaissance (ISR) and unmanned aerial systems (UAS). Solution Demonstrate Raytheon’s innovation in mission systems integration and other capabilities in the areas of sensing, effects, and command, control, communication, and intelligence systems. Outcome Focused Image leveraged data and
Challenge NVE, a global leader in facility lifecycle management, delivers mission-critical services to U.S. government agencies across six continents. As the company prepared for growth in base operations support, NVE needed a refined brand and clearer messaging that could communicate its scale, operational expertise, and commitment to safeguarding critical facilities
Challenge Rebrand the organization from IED solutions to a full spectrum counterterrorism company. Solution Repositioned the brand as counterterrorism, offering the full spectrum of training, technology, intelligence, and mission solutions that protect people, infrastructure, and nations from terrorist threats. Outcome The Relentless campaign demonstrated A-T Solutions’ uncompromising commitment to thwarting terrorism
Challenge Athenix faced the challenge of consolidating four distinct brands: OSI LLC, Agency Consulting Group LLC, Kimmich Software Solutions LLC, and ExaTech Solutions LLC. Solution The solution was to merge the four companies under the Athenix Solutions Group umbrella, leveraging each company’s combined strengths and solutions offering. The goal was
Challenge Create a consistent brand image that communicates the importance of their work. Solution Communicate how ATG’s work goes to the heart of the national security mission. Their expertise, experience, and innovation to solve the most complex data challenges providing the actionable intelligence needed to act decisively to accomplish their mission.
Challenge Applied Insight was a relatively unknown brand in the Washington DC market and needed to build awareness of its solutions. Solution We positioned Applied Insight as an agile mid-sized company solving complex technology challenges for federal government customers with expertise in cross-domain and boundary solutions, network analytics, DevSecOps and
Challenge Molson Breweries USA needed to grow awareness, trial, and retail/on-premise velocity for a diverse portfolio of import and international brands: Molson Golden, Molson Canadien, Molson Ice, Foster’s Lager, Asahi, Kronenbourg, Pacifico, and John Courage Ale, while competing for shelf space, tap handles, and mindshare against domestic powerhouse beer brands.
Challenge For AIAA to be more relevant to its members, prospective members, industry, and the media. Solution Position the AIAA brand as the leading voice for aerospace utilizing honest and motivating member testimonials (print and video) of what life event drew them to aviation and space. The campaign was launched
Challenge Promote the Airbus brand across the U.S. marketplace. Solution Establish Airbus as a company contributing to the U.S. economy, providing well-paying jobs, and supporting national security. The campaign was American Made. American Proud. The integrated campaign linked TV, print, radio, and out-of-home advertising, digital marketing, marketing collateral, websites, talent
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