Challenge Applied Insight was a relatively unknown brand in the Washington DC market and needed to build awareness of its solutions. Solution We positioned Applied Insight as an agile mid-sized company solving complex technology challenges for federal government customers with expertise in cross-domain and boundary solutions, network analytics, DevSecOps and
Challenge Addx, a client for over 10 years, needed to refresh and modernize its corporate website to present a clean, contemporary design that reinforces the company’s brand and visual identity. Solution The strategy was to improve the navigation, functionality, and ease of content updates. The new website supported Addx’s position
Challenge Reiter, Hill, Johnson & Nevin (RHJN) provides obstetric and gynecologic care to patients in the Metro Washington, D.C. area. The practice is committed to delivering the highest-quality services in an environment that is welcoming, respectful, and compassionate. As RHJN prepared to be acquired it needed its brand and communications
Challenge LMI was viewed as a supplier of structural assemblies, kits, and components to the commercial, business, regional, and defense aerospace markets. Solution Position LMI as a solutions provider delivering engineering services supporting aircraft product lifecycles from design to fleet support via complete turnkey services. The campaign, A Higher Level
Challenge Position Dynamic Aviation as critical to the nation’s safety and security. Solution Demonstrate how Dynamic Aviation is the leading provider of innovative special-mission aviation solutions designed to meet the unique requirements of government. The campaign Innovation Takes Flight communicated the unique innovation and technology delivered to support national defense, military
Challenge Create a marketing strategy and support a brand image that reinforces the critical nature of their work. Solution Positioned the company as an innovative solutions provider, addressing highly complex and mission-critical problems within the national security community for over 20 years. Showcased the team of highly cleared experts that
Challenge Athari was ready for a brand evolution that better reflected its direction and value in the market. The existing identity and messaging no longer matched the organization’s capabilities or growth goals, making it harder to communicate differentiation, build credibility, and present a consistent story across channels. Solution Focused Image
Challenge PRS, a leading Northern Virginia mental health nonprofit with a 60-year legacy, had expanded the breadth and depth of its behavioral health and crisis services, but its name no longer fully conveyed the scope of its work. The organization needed a new identity that clearly expressed its mission and
Challenge Promote the Airbus brand across the U.S. marketplace. Solution Establish Airbus as a company contributing to the U.S. economy, providing well-paying jobs, and supporting national security. The campaign was American Made. American Proud. The integrated campaign linked TV, print, radio, and out-of-home advertising, digital marketing, marketing collateral, websites, talent
ShorePoint, a digital-first government solutions provider, enhances agencies’ security posture by delivering advanced cybersecurity solutions from Zero Trust Strategy & Implementation Services to Adversary Emulation & Penetration Testing.
