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Imperative Systems

fiwebsitedev on October 2, 2024

Imperative Systems is a specialized solutions provider delivering end-to-end counter-unmanned aerial systems (C-UAS), critical infrastructure protection (CIP), and science and technology (S&T) mission support. Working around the world in austere, even hostile locations, Imperative Systems goes wherever and whenever the mission calls.

Focused Image worked closely with the Imperative team, conducting a series of workshops to establish the company’s positioning, value differentiators, and offering. We applied these brand assets to create thought-provoking content and engaging website design that communicates the uniqueness of Imperative Systems to select target audiences.

Highlight

fiwebsitedev on October 2, 2024

Highlight provides Development and Modernization, Secure IT and Mission Solutions for their federal government customers. They know the technology; understand the way their customers and stakeholders work; and know how to implement industry best practices for development and services, delivering end-to-end solutions that minimize risk and maximize results.

Blue Halo

fiwebsitedev on October 2, 2024

BlueHalo is an advanced defense technology company dedicated to delivering mission-critical innovations across domains for defense and national security. Their expertise includes space technologies, counter-unmanned aerial systems (C-UAS), electronic warfare (EW), artificial intelligence (AI), and cybersecurity.

Focused Image worked with BlueHalo to elevate brand awareness and recall for the brand and its suite of products with its target audiences of current and potential government customers, potential employees, the investment community, and the defense and intelligence industry. Focused Image developed an integrated campaign utilizing search, social, programmatic, job boards, and CTV.

The campaign resulted in an 88% increase in active users to the BlueHalo website with a 143% increased average session duration to 1 minute 57 seconds. Across channels, the campaign delivered 6 million targeted impressions and over 100,000 clicks to the website. Visitors to their primary social media channel, LinkedIn, grew 15%, and over 650 trackable applications were generated through this effort. The campaign concluded when BlueHalo was purchased in an all-stock transaction with an enterprise value of approximately $4.1 billion by AeroVironment. The combined organizations rebranded to AV, which Focused Image is now supporting with similar efforts.

Easy Dynamics

fiwebsitedev on October 2, 2024

Easy Dynamics is a cybersecurity and cloud solutions provider committed to delivering innovative, forward-thinking services in an ever-evolving digital landscape. They serve key federal agencies including the DHS, Treasury, and GSA. Their work is focused on critical areas such as Identity, Credential, and Access Management (ICAM), Zero Trust Architecture, cloud migration, and compliance automation.

Easy Dynamics brought Focused Image in to support development of an organic social media strategy on LinkedIn. Focused Image directly supported the channel for 18 months, during which the channel doubled in size. The team established content themes and series that the Easy Dynamics team later took over. Focused Image now supports Easy Dynamics on strategic outreach around capture, recruiting, and branding.

CACI

fiwebsitedev on October 2, 2024

CACI sustains an exceptional record of success in providing the professional services and IT solutions needed for the U.S. to prevail in the areas of defense, intelligence, homeland security, and IT modernization and government transformation.

Focused Image has supported CACI for over 15 years on strategic marketing communications initiatives, including advertising, public relations, annual reports, and the development of the Ever Vigilant tagline.

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Buchanan Edwards

fiwebsitedev on October 2, 2024

Buchanan & Edwards delivers forward-focused technology solutions that help our customers transform the way they perform their missions. Whether it’s through applying big data analytics to protect Americans at home or abroad, engineering cloud solutions that dramatically improve the delivery of citizen services, or employing the latest cyber intelligence to increase network security, their innovative solutions help their defense, intelligence, and federal customers improve outcomes, increase efficiency, and decrease costs.

Axiologic Solutions

fiwebsitedev on October 2, 2024

Axiologic Solutions provides strategically focused systems engineering and information technology solutions that solve the most challenging problems for the defense, intelligence, and government communities. The company’s analytical and disciplined approach moves government forward by creating unique solutions that improve current infrastructure and strategic operations.

A-T Solutions

fiwebsitedev on October 2, 2024

A-T Solutions is one of the counterterrorism industry’s leading and fastest-growing firms, providing a full spectrum of training, technology, intelligence, and mission solutions that protect people, infrastructure, and nations from terrorist threats. A-T Solutions was acquired by PAE in 2015.

Focused Image was A-T Solutions’ agency of record for eight years, providing strategic communications; integrated marketing, including websites, digital media, and video; and public relations and social media support. We also developed its tagline and company mantra, Relentless. We then augmented the A-T Solutions branding and marketing program by creating an ongoing PR program that helped keep the company’s name in the forefront of regional business and industry news for more than seven years. Our communications team also supported acquisition and merger communications for internal and external audiences and the launch of a new joint venture in Europe.  Results enabled their brand to have consistent and frequent visibility in industry and business press, including coverage in Forbes, InsideDefense, Reuters, Washington Business Journal, Washington Examiner, The Washington Post, Washington Technology, WashingtonExec, and UPI Systems. This successful PR program supported A-T Solutions in creating a strong brand and presence in the marketplace, which facilitated its sale to PAE Systems in 2014.

Athenix Solutions Group

fiwebsitedev on October 2, 2024

Athenix Solutions Group is focused exclusively on serving the Intelligence Community, DoD Cyber, Special Operations, and others who operate at the edge. By blending deep domain experience, mission understanding, innovative technology, precise analytics, and specialized subject-matter expertise, they help customers meet their most challenging and dynamic mission requirements.

Applied Technology Group

fiwebsitedev on October 2, 2024

Applied Technology Group (ATG)’s work goes to the heart of the national security mission. They apply expertise, experience, and innovation to solve the most complex data challenges for their federal government customers, providing the actionable intelligence they need to act decisively and at pace to accomplish their mission.