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Imperative Systems

fiwebsitedev on October 2, 2024

Challenge

As an emerging company, Imperative Systems needed to create awareness for their unique solution sets.

Solution

Through a series of workshops Imperative Systems point of difference was their specialized solutions that delivered end-to-end counter-unmanned aerial systems (C-UAS), critical infrastructure protection (CIP), and science and technology (S&T) mission support. Working around the world in austere, even hostile locations, raised their importance to the mission.

Outcome

We applied their brand assets to create, When the Mission is Essential campaign employing thought-provoking content and engaging website design that communicated the uniqueness of Imperative Systems to select target audiences.

Highlight

fiwebsitedev on October 2, 2024

Challenge

Position Highlight Technologies as a solutions provider for the Federal Government.

Solution

Through extensive research with internal and external stakeholders, we leveraged Highlight Technologies size as a strength and their ability to accelerate outcomes by delivering proven tools that solve challenges immediately,

Outcome

The organization realized tremendous growth over a 10-year period. During this period Focused Image created and designed 2 websites, handled brand guidelines, marketing materials and brand identity. Highlight Technologies was acquired by Empower AI in July of 2026.

Blue Halo

fiwebsitedev on October 2, 2024

Challenge

To elevate awareness and recall for the brand and its suite of products with select target audiences.

Solution

Focused Image developed an integrated strategy to communicate their mission-critical innovations across domains for defense and national security, and reach of current and potential government customers, potential employees, the investment community, and the defense and intelligence industry.

Outcome

The integrated campaign utilized search, social, programmatic, job boards, and CTV.

The campaign resulted in an 88% growth in active users to the website, 143% increase average session duration to 1 minute 57 seconds. Across channels, the campaign delivered 6 million targeted impressions and over 100,000 clicks to the website. BlueHalo was acquired by AeroVironment for $4.1 billion.

Easy Dynamics

fiwebsitedev on October 2, 2024

Challenge

To develop an organic social media strategy on LinkedIn to support the overall growth of the business.

Solution

Focused Image established content themes and series campaigns focused on critical areas such as Identity, Credential, and Access Management (ICAM), Zero Trust Architecture, cloud migration, and compliance automation.

Outcome

Over an 18-month timeframe, Focused Image segmented and targeted audiences, created and wrote copy, and negotiated media during which the channel doubled in size resulting in the channel doubling in size.

CACI

fiwebsitedev on October 2, 2024

Challenge

Build awareness for the CACI brand.

Solution

Through our proprietary BrandNew™ methodology we created a message that communicates the importance of their work, it’s relevance to the mission, and the impact on the nation’s safety and security.

Outcome

Focused Image created the CACI tagline, Ever Vigilant. For over 20 years CACI has relied on Focused Image for strategic marketing communications initiatives, including advertising, public relations, videos, product and solution naming, annual reports, and marketing collateral.

Radio Spots

Buchanan Edwards

fiwebsitedev on October 2, 2024

Challenge

Position BE as uniquely different from other mid-size players in the GovCon market. commitment to our clients’ triumphs, we’re a diverse squad of industry-leading pros. We mix deep expertise with boundary-pushing innovation to deliver game-changing solutions.

Solution

With our proprietary BrandNew™ methodology we humanized the company and demonstrated their vision as dedicated to transforming how their clients deliver their missions.

Outcome

Through a new website, marketing collateral, digital media, and video BE’s people were known for applying big data analytics to protect Americans at home or abroad, engineering cloud solutions that dramatically improve the delivery of citizen services, employing the latest cyber intelligence to increase network security, increase efficiency, and decrease costs.

Axiologic Solutions

fiwebsitedev on October 2, 2024

Challenge

Create an exciting marketing campaign to build awareness and understanding of the value of Axiologic Solutions.

Solution

From Possible to Proven communicated the strategically focused systems engineering and information technology solutions that solve the most challenging problems for the defense, intelligence, and government communities.

Outcome

Axiologic Solutions continues to grow within the Defense and Intelligence communities and consistently ranks in the Washington Business Journal list of Fastest Growing Companies in Greater Washington area.

A-T Solutions

fiwebsitedev on October 2, 2024

Challenge

Rebrand the organization from IED solutions to a full spectrum counterterrorism company.

Solution

Repositioned the brand as counterterrorism, offering the full spectrum of training, technology, intelligence, and mission solutions that protect people, infrastructure, and nations from terrorist threats.

Outcome

The Relentless campaign demonstrated A-T Solutions’ uncompromising commitment to thwarting terrorism worldwide. The strategic communications program included websites, digital media and video, marketing collateral, public relations and social media, and supported the company’s extraordinary growth over 8 years. A-T Solutions was acquired by PAE.

Athenix Solutions Group

fiwebsitedev on October 2, 2024

Challenge

Athenix faced the challenge of consolidating four distinct brands: OSI LLC, Agency Consulting Group LLC, Kimmich Software Solutions LLC, and ExaTech Solutions LLC.

Solution

The solution was to merge the four companies under the Athenix Solutions Group umbrella, leveraging each company’s combined strengths and solutions offering. The goal was to unify these entities as a singular, powerful brand capable of delivering exceptional support to warfighters at the “tip of the spear” and to specialists in the Intelligence, DoD Cyber, and Special Operations communities.

Outcome

Athenix emphasized their “middleweight” agility combined with the depth and breadth of capabilities usually found in larger firms. The company reinforced the brand with strong imagery and headlines across its digital platforms, marketing collateral, and a website design that facilitated easy navigation and clarified its offering to the marketplace.

Applied Technology Group

fiwebsitedev on October 2, 2024

Challenge

Create a consistent brand image that communicates the importance of their work.

Solution

Communicate how ATG’s work goes to the heart of the national security mission. Their expertise, experience, and innovation to solve the most complex data challenges providing the actionable intelligence needed to act decisively to accomplish their mission.

Outcome

At the Heart of the Mission communicated the importance of ATG and its people to the national security of the nation. The marketing communications was supported by a corporate website, collateral, social media, and brand guidelines.