fiwebsitedev, Author at Focused Image

AR Services

fiwebsitedev on October 2, 2024

Challenge

Create a marketing strategy and support a brand image that reinforces the critical nature of their work.

Solution

Positioned the company as an innovative solutions provider, addressing highly complex and mission-critical problems within the national security community for over 20 years. Showcased the team of highly cleared experts that delivers the critical thinking and domain expertise necessary to stay ahead of threats and adversaries around the world.

Outcome

Total Mission Impact captured the critical solutions required to successfully execute national priority programs. ARServices’ diverse portfolio of contract vehicles and clients continues to grow.

Athari Bio

fiwebsitedev on October 2, 2024

Challenge

Athari was ready for a brand evolution that better reflected its direction and value in the market. The existing identity and messaging no longer matched the organization’s capabilities or growth goals, making it harder to communicate differentiation, build credibility, and present a consistent story across channels.

Solution

Focused Image rebranded Athari using its proven BrandNew™ approach, starting with discovery to clarify strategy, positioning, and messaging, then translating that foundation into a refreshed visual identity system. We extended the new brand across key touchpoints to ensure consistency and usability, providing the creative tools and guidelines needed to support rollout across all digital and marketing communications.

Outcome

Athari emerged with a more modern, unified brand that clearly communicates who they are, what they do, and why it matters. The rebrand strengthened market presence and created a flexible platform Athari can use to support growth, improve recognition, and maintain consistency across future campaigns and communications.

HopeLink Behavioral Health

fiwebsitedev on October 2, 2024

Challenge

PRS, a leading Northern Virginia mental health nonprofit with a 60-year legacy, had expanded the breadth and depth of its behavioral health and crisis services, but its name no longer fully conveyed the scope of its work. The organization needed a new identity that clearly expressed its mission and could be launched confidently to supporters and the broader community.

Solution

Focused Image partnered with PRS to develop and launch a new name and brand identity: HopeLink Behavioral Health (Where Hope Meets Help). Our work included naming, communications strategy, visual identity design, and creation of the digital and communications assets required to support a successful transition, logo, tagline, website, collateral materials, video, social media templates, and e-newsletter, ensuring consistency across every audience touchpoint.

Outcome

The organization unveiled its new name, tagline, and logo during its 60th anniversary Imagine Hope Benefit, strengthening how it communicates its purpose and impact. The refreshed brand better reflects the organization’s comprehensive behavioral health and crisis intervention work and provides a cohesive platform to support ongoing outreach, engagement, and fundraising.

Airbus

fiwebsitedev on October 2, 2024

Challenge

Promote the Airbus brand across the U.S. marketplace.

Solution

Establish Airbus as a company contributing to the U.S. economy, providing well-paying jobs, and supporting national security. The campaign was American Made. American Proud. The integrated campaign linked TV, print, radio, and out-of-home advertising, digital marketing, marketing collateral, websites, talent recruiting, and local grassroots initiatives.

Outcome

During this period Airbus opened manufacturing plants in Mobile, AL, and Columbus MS, and won major contracts for fixed-wing and rotary-wing aircraft with the Army, Coast Guard, Space Force, Navy, and state and local governments as well as major commercial airlines.