What We Do

Programmatic Marketing

Nothing in marketing is expanding faster than programmatic and digital marketing. Now, what matters more than ever is selecting which of these technologies is most applicable. Effective tactics often differ greatly between the B2G, B2B and B2C marketplaces. Focused Image offers programmatic and digital marketing solutions that include:

  • Content Marketing
  • Online Advertising
  • Retargeting
  • Video
  • Geo-Targeting and Geo-Fencing
  • Google Ads
  • Internet Radio
  • Email Campaigns

We help organizations integrate digital thinking into their core marketing strategy. By embracing creativity, technical innovation and brand building we deliver tailored strategy and tactics to help our client’s successfully guide and grow their brands in the digital landscape.

A Strategy to Match the Platform

To begin, using the audience profile capabilities of each respective platform, we conduct an audience analysis to identify the very specific profiles of the prospects we want to reach – parameters can include, but aren’t limited to:

  • Demographics – age, sex, job, organization
  • Geographics – location, area, agency
  • Psychographics – emotional needs, hopes, fears
  • Keywords & Search History
  • Communication Channels – the best, most effective and efficient way to reach the target audience

Once a strategy is in place, we continuously monitor key metrics such as CTR, CPC and user experience.

Specialized Marketplace Knowledge

We have extensive experience working with leading government contractors, aerospace, healthcare, technology and consumer goods firms

  • Clients range in size from $20M to $20B
  • Wide perspective of market offerings
  • Experience marketing to the full spectrum of government agencies

We have Our Finger on the Pulse of Government

  • Search for innovation
  • Understanding government demands for current technologies (AI, ML, Cloud, Cyber, and data analytics)
  • Buying “As-a-Service”
  • Increase in use of OTAs
  • Desire to incorporate disruptive thinking
  • Transition from LPTA to Best Value
  • Move to modernization and transformation

Click below to learn how Focused Image can support your business capture plan.